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Our dear friend and National Sales Manager, Alice Masotes, passed away on April 30, 2024. In her almost 25 years working with Herbalist & Alchemist, she traveled countless miles, bringing her smile and joy to many. Alice was passionate about herbs and our products. She loved people, and people loved her. We know many of you who met her over the years will share the same sense of loss we feel and cherish the time spent with her. All of us here at H&A could always count on her. Over the years we remember her throwing her roaring-fast softball in the company parking lot, bringing her sweet dog, Lulu, up for a visit, contributing to our weekly marketing or management meetings or just sharing a meal on the road at the end of a long trade show or conference. She was smart, and she was the kindest and sweetest person. We will miss her. In true Alice fashion, her family asks, if you'd like to honor Alice's life with a gift, please donate to your favorite charity in Alice's name.
How did you first become interested in the world of medicinal herbs?
I first became interested in medicinal herbs back in 1987. I had studied in New York with a few teachers and was always interested in the health field. I became a massage therapist in 1989 and started my own business along with working with Chiropractors and part time in health food stores. They were all very good teaches in moving my career along.
What led you to working with H&A?
While working as a massage therapist and at Black Forest Acres in New Jersey, the owner Traute Ringwald was taking David Winston’s two year herbal course. Beth asked her if she knew anyone that might be interested in working as the outside sales rep for H&A, and Trudy recommended me for the position. Beth gave me a call and the rest is history so they say. I have been with H&A for 14 years. It is a wonderful company to work for, not only are their products top of the line but the people that work and run the company are truly wonderful people. They are dedicated to making great products ethically and responsibly.
How do you use your training via David Winston in your work? How do your retail customers respond your extensive knowledge of herbs and the H&A formulas?
When I first started with H&A I took David’s 2 year herbal program. It is an amazing course and David is a great teacher. Thru his course I was able to speak with store owners and practitioners about herbs and specifically David’s formulas. I think education is key in getting out the knowledge about our products. Once I do a training or explain to a store owner or practitioner about our products it becomes much clearer and they become a very loyal customer of ours.
What has it been like to work for one of your teachers?
I would just like to say it has been privilege to work with David and Beth and the staff at H&A and a wonderful [many] years. The knowledge and the friendships are priceless.
