Initially the e-gaming community was the focus of nootropic supplements, but with the challenges of distance learning and remote meetings of the last few years, interest has spread into the general marketplace. Throughout 2020 and 2021 there has been more need for products that support mental clarity: the ability to quickly recognize, understand, and organize thoughts. Adding to this, our aging population also has a strong interest in improving mental clarity.
Consumers are looking for safe, effective products that enhance memory, focus, concentration, and cerebral function. Herbs that can do this are known as medhya rasayana’s in Ayurveda, and cerebral tonics (nootropics) in western herbal practice. These herbs promote cerebral circulation, inhibit natural neuroinflammatory response, have neuroprotective activity, enhance memory and cognitive function and often relieve situational anxiety. Common herbal nootropics include Ginkgo, Bacopa, Blueberries, Gotu Kola, Lavender, Lemon Balm, White Peony, Rosemary, Sage and Holy Basil.
Nootropics are usually not used by themselves; in traditional systems of medicine they are combined with complementary herbs such as Adaptogens and Nervines. Adaptogens are herbs which enhance HPA axis and SAS function, which helps improve endocrine, immune, cognitive, and nervous system activity. They also help us to adapt to a wide variety of psychological environmental and physiological stressors. Nervines are herbs which are gently calming helping to promote emotional balance and to relieve anxiety and irritability.
Some examples of nootropics include Gotu Kola, Holy Basil and Rosemary to support cerebral circulation, improve mood and promote memory, focus and concentration in the Energy Adapt™ formula, and Gotu Kola in Daily Adapt™.